Kaizalete is defined as the philosophy of the 1% Athlete. This comes from the origin word "Kaizen", which means continuous improvement in all aspects of life. As a current athlete, I've grown to accept this as a way of life throughout any endeavor that I pursue. I believe that every athlete has the potential to reach greatness. It was that belief that lead me to learn the one common denominator that every great athlete has in common: They all have a "why".

We inspire all athletes to find that "why" and define their own meaning of greatness. Constant improvement, backed with unbreakable faith, driven by a solid "why" is what makes the 1% Athlete. As the founder of Kaizalete I believe that everyone has a "why". This is the reason everyone rises in the morning to carve their own version of success.

My vison is to create and serve a tribe of like-minded individuals that have a "why" that goes beyond the scope of an elite athlete.